Customer loyalty should be the priority of every company and, even more so, in Spas, where your customers are
demanding, knowledgeable and sensitive to the attention they receive.
TO GAIN YOUR CUSTOMER’S LOYALTY IT IS ESSENTIAL TO PAY PARTICULAR ATTENTION TO:
– Relaxation: Your customer expects you to take good care of them
– Welcome: Your customer wants to be recognized
– Valuing: Your customer is unique
– The right price: Your customer expects good value for money
– Affordable luxury: Your customer is a VIP but expects to be put at ease
– Effectiveness: Your customer is buying a treatment result
– Innovation: Your customer needs to have an experience so you have to surprise them on a regular basis.