Editorial – GOING ALL OUT ON DIGITAL MEDIA
You may think that the Internet is only a communication medium but it is also an essential tool for developing your business and here is the proof in 3 key figures:
75% of French people use the Internet to choose their beauty or well-being establishment, 90% of Internet users consult consumer opinions before making their final choice and almost 45% of bookings are made during the evening or on Sunday when establishments are closed. You are aware of this but you do not consider yourself a digital professional. And yet, digital technology is an integral part of your every day life, whether it be via your Facebook or LinkedIn page, online shopping, search for information and so on. There is no denying that social networks play a prominent role in consumer choice, a new form of “word of mouth” on a global scale. Not to mention the growing contribution of consumer who wish to share their experiences and who seek opinions before, during and after their stay. And last but not least, the development of blogger influence has disrupted communication norms to invent a new style that appeals to the general public. Discover the leading practices in digital communication to make you pros of 2.0!