TO GAIN YOUR CUSTOMER’S LOYALTY IT IS ESSENTIAL TO PAY PARTICULAR ATTENTION TO:
– Relaxation: Your customer expects you to take good care of them
– Welcome: Your customer wants to be recognized
– Valuing: Your customer is unique
– The right price: Your customer expects good value for money
– Affordable luxury: Your customer is a VIP but expects to be put at ease
– Effectiveness: Your customer is buying a treatment result
– Innovation: Your customer needs to have an experience so you have to surprise them on a regular basis.

Firstly an overwhelming offer where the customer does not know what to choose, not to mention the poor beauticians who are turning into computers trying to remember all the brand protocols, which often has an impact on treatment quality … Indeed, they are only human!

Followed by dreamy names with little explanation, where your customer will not dare ask you for fear of appearing ignorant in beauty and  wellness – and what can you say about presentations that look like a pizza menu on poor quality paper with rough illustrations made by a trainee or a website with a standardized layout.

Among all your sales aids, your treatment menu is one of the most important and strategic to the success of your Spa. It should be attractive, cost-effective, in line with the needs of the customer you are targeting and differentiating from the competition. This is the first thing your client sees and it is from this document that they will get an idea of your expertise and your values.

Thus a strategic choice for success is to choose your partner brand(s) carefully, which, beyond the quality of their protocols and products, should also have the wherewithal to help you in the success of your Spa and the knowledge to advise you on your offer and its financial viability. Here’s an overview in 3 STEPS to build your treatment menu effectively!