Rencontrons-nous Congrès International d'Esthétique & Spa
Du 6 au 8 avril Paris Porte de Versailles STAND 69
White Paper #2

Boost the profitability of your spa

ISABELLE CHARRIER

Founder & Managing Editor of Sense of  Wellness

You finally have your Spa concept that will allow you to implement your Wellness approach. But all of this must find a factual translation, and the
factual will lead to, in a more or less gentle way, reality: ?The ‘real’ is when we crash?, said Jacque Lacan.

To reduce the jolts and bumpiness in the concrete realization of your Spa, it’s important not to underestimate the constraints that will present themselves to
you and to make the most appropriate answers, while best respecting the philosophy of your project. These constraints could also become the same traps
where you’ll be letting go of more than the feathers if you inconveniently avoid their existence, thus transforming your steps forward into, at minimum, failure,
or worse than that, a nightmare.
The secret to success and profitability of a Spa stems from the same recipe of just about any ?entrepreneurial cocktail?, with a strong touch of
customization:

– A rigorous methodology with a base of uniquely quality ingredients
– Sprinkled with a dose of good sense (don’t hesitate)
– Some pinches of sound, but well chosen, advice (here, don’t abuse it all the same)
– A touch of patience
– A healthy dose of perseverance
– Putting it all out there without holding yourself back

To create a Spa today is certainly something most exciting yet most difficult in the realm of people-oriented services because it’s a matter of offering to your clients a voyage that begins
with the first phone call and continues until the payment of the service, in a sensorial environment, irrational and changeable, where all of your Art must impress itself upon the different
savoir-faire, for a result that no equation could ever guarantee. With this second chapter, developing a successful partnership with the Phytomer brand, we are going to deliver to you the
best-practices to ensure that your Spa is profitable!

SUMMARY

01

MY PROFITABILITY

UNDERSTAND THE FACTORS OF PROFITABILITY

What are the factors that influence profitability?
  • What are the benchmarks for your operating
    expenses?
  • Managing the profitability of your Spa
  • Evaluating performance
  • Driving operations
  • Facilitating a team
Key Indicators
  • Indicators of commercial performance
  • Indicators of clientele
  • Indicators of financial performance
  • Indicators of personnel performance

02

MY REVENUES

INCREASE YOUR REVENUES

Put the client at the center of the offer
  • Maximize customer satisfaction with the aim of
    developing their loyalty
  • Increase the accessibility of the Spa to outside
    clients by offering memberships
  • Offer programs that increase the loyalty of clients by
    offering membership advantages
Propose exclusive and personalized offers that target this group
  • Discover the latest with a preview showing.
  • Invitations to different events
  • Combine treatment offers with an adapted pricing
    policy
  • Improve your resale rates

03

MY CHARGES

CONTROL YOUR CHARGES

Facilitate employee versatility
  • Using the training credits
  • Anticipate training needs
  • Maximize the work planning
  • Limit overtime
  • Skillful management of independent contractors
Continuing education for your employees and your freelance practitioners
  • Providing quality training for your Spa staff…
  • It’s also a tool for the motivation and validation of your
    team…
  • Regular external audits to ensure consistency

OUR PARTNERSHIP

Our promise: to work together with you to develop your business

  • 1 Practical and effective manual treatment protocols
  • 2 Innovative and highly attractive products
  • 3 Premium merchandising and digital communication tools
  • 4 An attentive and dynamic, people-friendly team

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