SERUM-ARTICLE

Choosing a serum that takes care of my skin

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A bona fide kickstart and boost of radiance, serum is the perfect accomplice for healthy and luminous skin. On average, this product has three times more active ingredients than a cream, and its light texture penetrates across the skin cells. Do you have to apply it before or after your day cream? How do you choose the right serum? Discover all the reasons for including it in your beauty routine.

What is a facial serum for?

Facial serum is an intensive product with a formula that is concentrated in powerful active ingredients to boost its effectiveness. Because of its different properties, facial serum is a major help in dealing with specific skin problems. Depending on the serum, it can deeply hydrate the skin, remove brown spots, smooth wrinkles, and make the skin glow again.

Generally, facial serum is necessary when you fall under one of the following circumstances:

  • Your skin is dehydrated, particularly in the winter, or your skin tissue is in poor condition,
  • You reach a certain age and your skin is wrinkled or starting to show signs of wrinkles,
  • You notice brown spots appearing on your skin,
  • Your skin is dull and lacking radiance.

What is the difference between hydrating cream and facial serum?

Also called a “hypercare,” facial serum has a light, fluid, and non-oily texture, which quickly penetrates the skin’s many layers. Day cream has a more creamy texture and has fewer active ingredients than a serum. While the serum instantly penetrates to target a specific need and act deeply, hydrating cream, on the other hand, treats the skin’s superficial layers to hydrate and protect it from external aggressions.

Used in combination, serum and day cream act in perfect synergy to keep your skin healthy.

Every skin type has its own serum

An anti-aging serum to smoothen my wrinkles

Since first signs of aging appear, along come wrinkles and fine lines, and the skin loses suppleness. Mature skins should opt for a serum concentrated in hydrating agents and plumping and tightening active ingredients, to get a more youthful looking skin.

  • Our recommended product to fight wrinkles:

The Youth Performance Wrinkle Radiance Serum is a fantastic anti-wrinkle booster with a creamy texture. Its high-tech formula specifically targets regenerating skin cells. Day after day, the skin appears visibly younger.

A serum to fight against my brown spots

Regardless of your skin type and age, brown spots can still affect your skin. Sun spots, age spots, brown spots…these are all skin imperfections that darken the face. To reduce them or even make them disappear, choose an anti-spot serum concentrated in lightening active ingredients for more transparency and radiance.

  • Our recommended product to even skin tone:

The White Lumination Brightening Serum acts directly on skin spots to reduce them. Its ultra-light texture instantly illuminates your complexion.

A serum to deeply hydrate my skin

When your skin is exposed to aggressions (cold, pollution, stress), its natural hydrolipidic film is altered and your skin tissue dehydrates. Your skin lacks water and loses its softness, and it can feel tight or even itchy. To reestablish and reinforce its protective barrier, opt for ultra-moisturizing serums to deeply nourish your skin.

  •  Our recommended product for intense nutrition:

A true moisture booster, the Hydrasea Ultra-Moisturizing Polarized Water Serum injects water into the deepest parts of the skin and instantly quenches its thirst. With its light texture, this serum almost instantly penetrates your skin for a radiant complexion.

An anti-pollution serum to chase away a dull complexion

When your skin is asphyxiated by pollution, it looses its brightness and often looks dull. To protect their skin, city dwellers often choose serums concentrated in antioxidant active ingredients to act as barriers against pollution.

  • Our recommended product to fight damage from pollution:

A breath of fresh air, the Souffle Marin Energizing Oxygenating Serum, purifies and fortifies skin against daily external aggressions. Dull complexion has had its day. Say hello to luminous skin.

How to apply a facial serum?

Facial serum is used either daily or on one-off occasions (as a cure), if your need isn’t persistent. After cleansing your skin, directly apply your facial serum and them your day/night cream.

  • First, place a few drops of the product in the palms of your hand and rub your hands together to heat the fluid.
  • Tap it onto certain areas: Lion’s wrinkle, crow’s feet, and smile lines. Finish by smoothening movements, moving outward on the face.